Expanding FMCG Startup uses AvidViews to involve their Consumers in the Company through Digital Quarterly Gatherings
An FMCG Company
The Company holds quarterly gathering with their loyal consumers to
gather feedback about their new launches, packaging updates, etc.
As the client scaled to new locations, managing the logistics to this
core activity increased their burn rate.
To create better products and engage with hand-picked consumers
in a bid to increase the market share.
The logical conclusion made was that these quarterly gatherings
would have to move online in order for the company to remain
profitable. With AvidViews, the client was able to set-up video calls in
various locations right from their main location. The company mailed
their products to the hand-picked consumers beforehand and then
went on with the discussion via a group video call as they would in an
The client saved 90% of spends on their quarterly gatherings through
the use of AvidViews without compromising on the core objectives of
such gatherings. The client managed to get first-hand feedback
regarding all the features of their products. The client has extended
its use of Avidestalâ€™s products and is currently building a community
of its consumers through AvidCircle as the company continues to
expand and grow.